Friday, 15 June 2012

70's styled photoshoot

I'm so pleased with the outcome of this shoot I decided it just had to take precedence over lot of other projects I've been undertaking, all of which I'm proud of...
However, this shoot involves something very special for me and very 70's!

The concept of the shoot was around portraying the 70's a little differently to what we are seeing in magazines and vintage styled shoot.  Less about the clothing but more about lifestyle.  The 70's were a long and ever changing period stylistically so I clung on to the early period in terms of clothing, styling and image post processing.  I allowed myself to be a little bit more playful this time with my image manipulation, using polaroid and holga style looks to create either a postcard style or kitsch look.  I also wanted to recreate the look of motoring mags and car brochures of the period, stuff I happily thumbed though as a little one, from my dad's collection.

But what really made the shoot was the lovely Lotus Elan we were graciously allowed to use, thanks to Celia and Mark, a beautiful Sprint S4 drophead coupe in perfect condition.  I made best use of the time available during make up and prep to drool over it, feel the lovely click of closing doors and glove box, and thumb through a perfect handbook. 

I grew up looking forward to Sundays drives, and time in the Elan was spent on the tunnel behind my parents in the teeny space in the tunnel behind my parents, listening to the carbs rumbling as the wind blowed in my hair.  So what better 70's recreation than to have models driving down the lovely Norfolk countryside in an Elan?  Perfect!

Joy and Matthew were perfect models for the shoot, both in terms of the look, as well as for gelling well notwithstanding none of us had worked together before.  Suzie Townsend recreated the 70's look for both of them, and which looked lovely on Joy's porcelain complexion.  It was indeed a great team for a fun shoot. 

Now for some images!

Paul took some video clips of me shooting- this is quite an uncharacteristic moment with me being quiet, rather than directing, but this allowed the models to engage in conversation and look more natural.

  video



This is my favourite shot, with Joy and Matt appearing to panic as they come across a ford.  In fact the water was just a few inches deep.  The effect was achieved by shooting low, close to the water surface.  I've followed the shot with a tiny clip which shows me trying to balance in the slimy water using a stepladder rather like a Zimmer :))



  video




To have a look at the full set of images, have a look at my facebook business page, and do 'like' the page if you find the work interesting :)

If you want a portrait shoot that recreates a mood or a period of time do get in touch to discuss what we can offer.  Creative projects are very important to me and you are guaranteed a fun experience as well as having a great project planning team and photography.

I will be having a stand at the Norfolk Show with Dead Good Designs (Stand 21, Avenue 7) and look forward to seeing you there.  If you mention the password 'Lotus' to me you will get a 10% discount on orders taken during that week. ;)
Look forward to seeing you there :)

Kudos:
Models: Matt Meazey & Joy Cruikshank
Make up - Suzie Townsend
Car - Celia & Mark
Clothing and Styling - myself
Vintage Cameras and video - Paul Davis
Assisting - Paul Davis & Mathew Muscat

PS apologies for the apparent alignment and editing errors but blogger really doesn't want to play!

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